money · · Source: Fast Company
Could AI give older creatives a second act?
Advertising is made for the young by the young. That’s conventional wisdom backed up by the Bureau of Labor Statistics, which in 2025 reported the median age of ad industry workers was 39, compared to 42 for the broader workforce. Meanwhile, a report from the World Advertising Research Center estimates that only 5% to 10% of budgets are directed toward older consumers.