Inside Playlab, Inc.’s Interactive Four-Story Laneige Flagship in Myeongdong

Summary PlayLab, Inc. designs Laneige’s Seoul flagship, a four‑floor interactive retail space in Myeongdong.Each level highlights bespoke product experiences, from Cream Skin to Lip Sleeping Mask Swirl.A massive, glossy red sculptural tube spirals through the building, connecting