The Pre-Owned Watch Market Is Back to Normal and Rolex Remains the Undisputed Leader

Summary Rolex's share of sales on Chrono24 dropped to 30.5% from a 44% peak in 2022, returning the brand to pre-pandemic market levelsThe watchmaker remains the marketplace leader with 31% of total sales volume, significantly ahead of competitors Omega and Patek PhilippeYounger s