Churn Baby Churn: Penetration of Trad Pay-TV Bundle Drops to 31%

Once a fixture in 90% of all U.S. TV homes, penetration of the traditional “cable” bundle has been whittled down to less than one-third (31%) of the national base, as subscriptions dropped another 10% in the second quarter to 40.1 million households. Per MoffettNathanson estimate